Business leaders are experiential leaders. No one can doubt it ! And no one can doubt that the simulators in this area can cover an enormous variety of management learning goals. Almost impossible to decline all of them. And 100% sure you can fit perfectly in all your G.M. programs. And the most effective ones are the interactive simulators where teams challenge each other on the same market.

But they are effective not only for the general management area. Interactive models are even stronger in the Marketing area where managers must give special attention to assessing both short-term and long-term implications of their strategy and positioning actions. Also they have to control traditional marketing measures — such as awareness, preference, loyalty, customer satisfaction, distribution levels, and market share, and the way they are linked to financial outcomes. .

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