Area
Service

The simulation
A branch car dealer is in the market where competitiveness depends on a variety of choices about how to cover and penetrate the market.


It is a very good simulation to learn more about attractivness of a business, and the operative choices on sales and management.

Contents

This model play simulation is focused on the capacity to run a car sales branch in a detailed market environment. It has been designed to improve the skills of reading market areas potential and define operative actions.

In particular with reference to sales unit location, dimensioning sales people, developing sales attitudes, evaluating commercial actions (promotions, discount, used cars trade), analysing impacts of commercial decisions and costs on margins and profitability, understanding the cash flow specifically related to cycle of purchase and sales. Due to this aspects the simulation is not focused only to specialists of the car field but it is a very important point for every small branch business.

Target
Commercial directors, Area managers, branch managers.

Format
Medium
From 4 to 16 hours


Versions
Italian; English