Business Area:

- General Management
- Finance
- Operation
- Marketing
- Project Management
- Sales
- Retail

Joint venture & license:
_


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 EuroShop


Area
General Management

The simulation
In a simplified network of shops, virtual managers have the opportunity to identify the main relationships between company management and market behaviour.

EuroShop, is an interactive competitive challenge in which several companies compete in a local market selling 3 products (stereo, playstation, PC) through their own retailing shops.


Contenuti didattici
The main goal is to gain a sustainable leadership in the market place and to balance the economic and financial development in order to grow and reach the best profit in the market.

Information and decisions are grouped in a virtual environment which makes easier their location.

Managerial areas

  • Purchase
    where has to be decided the quantity of goods to buy in
  • Distribution
    managing the number of outlets, the quantity of goods available for sale and level of stock of finished goods, the quality of the customer service
  • General administration
    economics and human resources
    in which there are the economic performance is detcted and the human resources effectiveness is analysed.
  • Marketing
    which is a market sensor and is the function which define the orientation to gain a competitive advantage.

 

Target
Managers, Middle management, hogh-schools, univeristies.
Assessment and problem solving programs.

Format
Basic - Medium
From 4 to 16 hours

Versions
Italian; English



DEMO

 







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