Area
General Management
The simulation
In a simplified network of shops, virtual managers
have the opportunity to identify the main
relationships between company management and market behaviour.
EuroShop, is an interactive competitive challenge
in which several companies compete in a local
market selling 3 products (stereo, playstation,
PC) through their own retailing shops.
Contenuti didattici
The main goal is to gain a sustainable leadership
in the market place and to balance the economic
and financial development in order to grow and
reach the best profit in the market.
Information and decisions are grouped in a
virtual environment which makes easier their
location.
Managerial areas
- Purchase
where has to be decided the quantity of goods
to buy in
- Distribution
managing the number of outlets, the quantity
of goods available for sale and level of stock
of finished goods, the quality of the customer
service
- General administration
economics and human resources
in which there are the economic performance
is detcted and the human resources effectiveness
is analysed.
- Marketing
which is a market sensor and is the function
which define the orientation to gain a competitive
advantage.
Target
Managers, Middle management, hogh-schools, univeristies.
Assessment and problem solving programs.
Format
Basic - Medium
From 4 to 16 hours
Versions
Italian;
English
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