Area
Marketing
The simulation
In a high competitive international environment,
several airlines set their plans to achieve their strategies.
This competitive simulation objectives are to right size the company,
define positioning and actions, control costs, evaluate alternative plans.
Air Line is an interactive competitive challenge
where the companies face a segmentated market
with high season market variations. Each team
represents the board of directors who are invited
to take their decisions every quarter.
Contents
Information and decisions are grouped
in several areas as stated below:
- Chief Executive
where you may see the main indicators
of performance (profit, revenues, load factors,
market shares),
- Hangar
Fleet and aircraft maintenance level
- Economics
Profi&Loss, Balance Statement,
Financial reports
- Routes
where are planned the number of routes,
where the company defines its right sizing
and control the load factors and the competitors
routes the structural investments.
- Ticketing
Pricing and competitors fares.
- Quality of service
Level of service perceivd by customers,
human resources effectivness.
- Gate
Flight scheduled, market demand,
competitive key factors.
Target
Middle management, "high-potentials",
master M.B.A.
Format
Advanced
From 16 to 24 hours
Versions
Italian;
English
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