Area
Marketing
The simulation
It has been developed to increase the capacity to manage
operative plans targeted to different customers’ segments.
It relates to market positioning, risks evaluation,
profitability of different services and clients.
Contents
The teams manage a high level hotel, located
in an important city, having the goal to perform
better than the other teams.
Each hotel has the opportunity to be tailored
to satisfy its targeted clients needs.
The simulators is based on a true 5 stars hotel
in one of the main European capitals.
The market segmentation gives the opportunity
to select decision to match businessmen, groups,
tourists requirements.
The simulation is aimed to develop the capacity
to be focused to a correct integration in marketing
and service decisions which leads to a general
profitability and to maintain a solid company
image of the hotel.
Main objective for the team is to understand
the relationships between operative decisions
and service level factors .
Target
All marketing basics
Format
Basic - Medium
From 4 to 24 hours
Versions
Italian;
English
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