Area
Retail

The simulation
The Shop Manager in based on a sequence which is followed by each Shop Manager having responsibility to purchase and sell.
It is higly based on the importance to set a process in which the Shop Manager must use all the market and sales information to develop skills in the 3 most important areas of activity such as:
- generating volumes (sales)
- generating profit
- controlling the stock level

Contents
The simulation reaches all the specific apsects of a shop dept. manager who has to develop sales and monitor stock levels and margin profitability.

• Market analysis and Budgeting
  a forecast budget must be identified in order to establish target and expectation of each player
• Purchase
  where has to be decided the quantity of goods to buy in
  
• Time planning
  where the manager defines how to allocate the available time on the different type of activities (back-office and front line)
  
• Startegy definition
  where the team defines how to approach the market; which type of brands/products they focus in the grid of sales .
  
• Marketing
  which type of action the team sets for each brand/product to substain the volumes forecasted.

Target
Shop managers, dept.store managers.

Format
Medium
From 8 to 24 hours

Bespoke version
It can be adapted to all type of shop and product line.

Versions
Italian; English