Area
Sales

The simulation
Healty & Co. Is a multinational company selling medical devices for final consumers. The company has a network of branches which can be direct or held by agents. The team represents the area manager + 4 branch managers managing the 10 different zones included in the area.

Contents
The team has three specific goals to achieve:

• Increase market penetration
• Increase the total revenues
• Improve margins in the long run.

The area manager is entitled to decide how to divide the 10 zones between the branches; he/she also decide the budget to allocate to every branch and confirm or reject the human resources that the branch managers ask to hire.

Target
Area and branch managers.

Format
Medium
From 4 to 16 hours



Versions
Italian; English